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Law Firm Marketing and Business Development

Take Content by the Tale: How to Use Storytelling to Strengthen Your Marketing Materials

In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer’s not simple — but it’s clear: storytelling.

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In law firms today, content is not only king — it seems to be everything! Clients crave content and lawyers are happy to pound out client alerts, practice descriptions, blog posts, bylined articles, etc. With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer’s not simple — but it’s clear: storytelling.

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