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The Red Zone

MAKE REJECTION WORK

By Allan Colman, Managing Director, the Closers Group: www.closersgroup.com

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Make rejection work for you. I've often heard inside counsel bemoan the fact that most lawyers do not follow up with them after losing a rfp competition. They have almost as much investment in the rfp and selection process as outside counsel and frequently indicate that they learned alot of helpful information from the competitors. Yet they may not hear from the "losers" for years. The key here is to address the fact that they also want to learn more in the future so if you have lost a competitve situation, or even a lunch-time pitch, call back. Few counsel will reject an offer from outside counsel to keep them up to date on the latest strategies they are employing in cases similar to those.

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