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The Red Zone

LAW FIRM MERGERS - THE ROLLOUT

By Allan Colman, CEO, the Closers Group: acolman@closersgroup.com

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LAW FIRM MERGERS - THE ROLLOUT is the final chapter in maximizing the input of marketing leadership. Tell your business targets what they actually need and want to hear. Don't wait until after the merger to think about the similarities and differences in the marketing cultures of the two firms. They are as potentially decisive to business development as your respective financials are to the individual partners.

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