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DIVERSITY DOES NOT MEAN "PREFERENCES"

By Allan Colman, CEO, the Closers Group: acolman@closersgroup.com

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DIVERSITY DOES NOT MEAN "PREFERENCES": In my last post, I described a very surprising reaction from a well respected AGC about diversity meaning preference. Again, I do not believe he is racially or gendered biased. But he appears not to be receptive to the message that diversity and business development consultants deliver about the need to foster a nurturing environment that will increase female and minority retention rates.

He believed that diversity initiatives involve preferences. And they probably mean to him, lowering standards. Is it unfair to make a special effort to integrate a particular lawyer, and to assure his/her on-the-job comfort and confidence?

But the bottom line for law firms is that where diversity matters to their clients and potential clients, they will be expanding client retention and improving the attorney sales results. But the real achievement is in recognizing that women and minority lawyers will enrich your services because they will bring multiple perspectives to bear on so many of the most pressing legal issues. Business development consultants and law firm marketing professionals recognize how this will work for them and their firm's clients.

Next column we'll take up where we left off with our AGC and see how he is doing.

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