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The Red Zone

LAW FIRM MARKETING AND DIVERSITY

By Allan Colman, CEO, the Closers Group: acolman@closersgroup.com

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LAW FIRM MARKETING AND DIVERSITY continues the discussion from our last column. Women and minority lawyers will enrich our services to in-house counsel because they bring multiple perspectives to bear on so many legal issues. After all, there is alot more involved than writing briefs and inking contracts.

My AGC colleague may still disagree with the benefits underscored in this and the previous column, but by having an open discussion, you have gone a long way to bridging the gap between him and those clients on the other end who lobby hard for diversity. It is also part of long term client retention.

In our next column, I'll conclude with tow of the fundamental definers of professional service marketing that are at play here.

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