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The Red Zone

Client Retention - A Gap in Attorney Marketing

By allan colman

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CLIENT RETENTION - A Gap in Attorney Marketing

Why is it that lawyers are so resistant to marketing and business development? According to our recent U.S./Canada Client Retention Survey, the most frequent answers were:

* No training; * Failed once - why try again; * Fear of the process; * No time: * Not compensated.

The approach we utilize is to teach professionals to sell using tools that are relevant for the legal profession, listen to and solve their sales problems,and add innovations where appropriate.

But there is only one way to succeed -- get out there!

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