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POST LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT! |
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LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT!
This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the "rollout" which begins in earnest after the "launch" is over? It needs to identify what the marketplace really wants, and it delivers it.
The launch is a press releasee. the rollout is the real meat and potatoes of merger marketing. It requires an in-depth knowledge of your own resources in terms of people and expertise. those resources can be tough enough to identify at your own firm.
In a merger, it requires an assiduous cataloging of what the two firms bring to the table. It should confirm the wisdom and value of the merger.
Posted on January 27, 2012
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