What can client feedback do for you?
Client Feedback Program Success Stories

August 23, 2005
12 pm - 2 pm eastern
Web Audio Conference

According to recent surveys, only 30% of law firms are currently engaged in client feedback programs. This Web Audio Conference will provide real-life examples of successful client feedback programs. Participants will learn specific strategies from the perspectives of a marketing partner, marketing consultant, CEO of a law related business, and full-time business developer for a major law firm.

Conference topics include:

• General overview of the process while focusing on two successful case studies.
  
• How and why client feedback programs actually work.
  
• Specific strategies adopted by firms that have created on-going and successful client feedback programs.
  
• Overcoming resistance, sample pilot program options, and how to sell the "harm" of not having a client feedback program.
  
• Benefits of conducting interviews with all clients.
  
• Implications of repetitive feedback, how to actually follow up with clients and why this creates client loyalty.
  
• The decision to use a full time non-lawyer who is primarily responsible for growing business with existing clients and helping to target non-clients.
  

Moderator:
Elizabeth Lampert
Director of LJN's Web Audio Division
President, Elizabeth Lampert PR

Panelists

John Gamble
Marketing Partner, Allen Matkins

Merry Neitlich
Partner, Extreme Marketing

Steve Price
CEO, JAMS

Gregory Clark
Vice President, Business Development, Cooley Godward