BETTER PROPOSALS and More! Proposal Centers and Marketing Collateral Automation for Law Firms Law firms need better ways to produce tailored and accurate marketing materials. This is a critical need for firms that are growing rapidly and is heightened by continuing corporate efforts to converge their outside counsel. In response, many law firms are now building proposal centers to help marketers and lawyers develop pitchbooks, RFP responses and tailored new business proposals more efficiently. If your firm is considering developing its first proposal center (or building v.2.0 or v.3.0), you’ll want to …
Join Us In this session you will learn: · Is now the right time to build your firm’s first proposal center? · Should your firm buy proposal software or develop a proprietary application? · What proposal software applications are available? · How much do proposal centers actually cost? · What project management mistakes should you avoid? · What are the respective development roles of marketing, IT and any outside vendors you’ve chosen? · Who should manage and operate your proposal center after it’s developed? · What content should your firm’s proposal center include? · How can you update and maintain the proposal center content? Moderator: Elizabeth Lampert Speakers: Ann Lee Gibson, Ph.D. Principal Ann Lee Gibson Consulting Suzanne Donnels Chief Marketing Officer Allen Matkins Leck Gamble & Mallory LLP Deborah McMurray Deborah McMurray Associates/Content Pilot LLC A co-author, Lawyer's Guide to Marketing On The Internet (ABA) ORDER NOW with credit card or call
February 10, 2006
12 pm – 2 pm eastern
Web Audio Conference
Director, LJN's Web Audio Division
President, Elizabeth Lampert PR
800.999.1916
