A Marketer's Guide to...
Media Training for Attorneys:
How to Safely Use the Press to Get More Business
Getting lawyers in front of the media in a strategic and consistent way brings in business and raises the firm’s profile. But with every interview comes risk – misquotes, bad quotes, or no quotes at all!
In response, many law firms have instituted formal media training programs to teach partners the rules of the road for dealing with the press and how to use interviews to develop business. This training also helps marketers uncover hot legal topics or business problems each lawyer can discuss and always gets partners excited about talking to the media.
Media training makes it easier for everyone to do their jobs. Partners that know the rules and understand the process usually get the quotes they want and are more likely to look forward to interview opportunities!
Special Note: Register by March 9 and an attorney from your firm might just be selected to receive a live "Mini Media Training Session" during the conference. (We'll choose a firm to participate and work out the details prior to the conference.)
Join us:
Wednesday, March 15, 2006
12 pm – 2 pm Eastern
In this session you will learn:
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What media training is and how it's done
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The five biggest mistakes lawyers make in interviews and how to avoid them
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How to avoid misquotes and bad quotes and stay off the defensive
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What marketers can do so that lawyers will get the most out of media training for the long-term
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Every lawyer's one great news story and how to find it
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How to quickly prepare for each interview
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Identifying and communicating your message
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How firms are using the media in new ways to bring in business
Moderator:
Elizabeth Lampert
Elizabeth Lampert PR
Director, LJN Web Audio Conference Div.
Speakers:
Marsha Redmon
President
M Group Communications
Allan Whitescarver
Director of Communications
Clifford Chance.
Amy Spees,
Account Executive
Elizabeth Lampert PR
Diane Hamlin
Principal
Hamlin Strategy Group
Don't end up on the defensive . . . Attend This Essential Event!
CD includes audio of the presentation and link to download slides in PDF.
Order Now:
Use the online order links below
or call 800-999-1916
