Panelists: Steve Naifeh Founder & Publisher, The Best Lawyers in America Joe Calve Chief Marketing Officer, Proskauer Rose LLP Jennifer Hamm Business Editor, Los Angeles & San Francisco Daily Journal Rosemarie Clancy Research Editor, ALM Moderator: Elizabeth Lampert Director, ALM Web Audio Conference Division Join us Wednesday, September 13, 2006 12:00PM - 2:00PM Eastern Web Audio Conference

Navigating and Managing Lists and the New Rules that Apply Wednesday, September 13, 12:00PM - 2:00PM Eastern Lists, directories and surveys continue to play an important role in the legal industry. But recently, following a decision by the New Jersey Supreme Court's Committee on Attorney Advertising, New Jersey lawyers may no longer advertise that they have been named in the annual ranking of "Super Lawyers" and "Best Lawyers in America". Whichever way you look at it, blessing or a curse, the ruling finds that advertising inclusion in these ranking violates the rule of professional conduct against suggestions that one lawyer is better than another. In addition, the ruling prohibits attorneys from taking part in the selection process. That said, many other legal publications and states march on developing new lists everyday in every shape and form. So, what information gets you noticed and what is a waste of time? How do you manage all the information? Lists and listings are a lot of work - but being listed is beneficial and can catapult an attorney and the firm's reputation instantly. To demystify the process and offer you ways to manage the process this web audio conference presents an experienced panel who will help you prepare to win. Just a few of the key topics we'll cover: How peer-review lists got started and where they are headed. State regulation of peer-review lists. Are there too many lists? Lists and Myths: Does money talk and fairness walk? Ethics Watchdogs: Swatting flies with a shovel. BigLaw and SmallLaw: One size fits all? Keep it simple, keep it current, keep it in perspective. Things you should submit vs. things you shouldn't submit. Tips for an eye-catching submission. Recent winners and insights into what made them stand out.