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June 2006 Measuring ROI for Marketing EffortsBy Larry Bodine and Suzanne Lowe Management guru and author Peter Drucker said, “If you can’t measure it, you can’t manage it.” So why is it that so few law firms measure their marketing efforts? Why is it that so many Chief Marketing Officers (CMOs) who are getting hammered by partners to demonstrate ROI on their efforts can’t do it? Subscribers: click here for the full story |     
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