March 2010

Selling a Business Online Works Fine, But Sometimes the ‘Old Way’ Does, Too

By Stanley P. Jaskiewicz

e-Commerce entrepreneurs need many skills to succeed. First, they must have the technical chops to build and run a superior site. Next, they must market that site to stand out among the many competitors in a crowded market. They must also know enough about business to do all the above profitably. And since no one person can do all of these things well, nearly all of these entrepreneurs must be able to evaluate and hire people with all these skills. That is, until the day comes to sell the business — the Holy Grail of the dot-com boom. Then, a whole new set of skills is required.

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