August 2010

Considerations for Avoiding Legal Claims

By Alan L. Friel & Jesse M. Brody

Sweepstakes and contests have become popular in mobile promotion. However, because sweepstakes and contests are highly regulated, a marketer using a mobile device must comply not only with mobile-messaging laws and regulations, but also with those governing sweepstakes and contests. Indeed, text messaging as a sweepstakes-entry method has brought much consumer litigation in recent years.

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