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January 2012 Right-of-Publicity Claims and Advertiser Sponsored User-Generated Content CampaignsLimitations of CDA Immunity and the Risk of Claims By Alan L. Friel and Jesse M. Brody This article concentrates on the scope of Communications Decency Act(CDA) immunity advertisers that operate user-generated content (UGC) campaigns may enjoy, limitations of the CDA in protecting against these claims and ways to structure UGC campaigns to minimize the risk of liability arising from unauthorized use of individuals’ name, likeness and other personal attributes possibly included in UGC submitted as part of a sponsored UGC campaign. Subscribers: click here for the full story |     
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