March 1, 2010
Expert Witnesses: Exclusion of Expert’s Survey ResultsBy Stan Soocher
The entertainment industry is awash with the exploitation of merchandise products. Experts use different methodologies to prove or disprove allegations of similarities between goods. In a trademark dispute over merchandise apparel sales, the U.S. District Court for the Southern District of New York excluded a plaintiff’s expert’s report that relied on a "sequential array" survey method to try to show that the defendants’ merchandise created a likelihood of consumer confusion.
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