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Entertainment Law & Finance

August 1, 2010

Social Gaming Is Battleground over ‘Fast Following’

By Kate Moser

Litigation in the social gaming sector features young companies vying for position in a lucrative and fast-growing market where copycat games and employee poaching are commonplace. Social gaming is expected to contribute more than $800 million this year to the $1.6 billion virtual goods market. Legal questions continue to surround the sector’s ubiquitous practice of "fast following" — quickly copying competitors’ successful gaming concepts.

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