January 2008

Online Agreements, Privacy Policies, Use of Third-Party Sites, e-Mail and Children’s Issues As Related to Online Promotions

Part Three of a Three-Part Article

By Alan L. Friel

This final part addresses issues that affect not only those types of promotions, but also other types of online marketing and promotional activities; namely, the enforceability of online agreements and terms of use, consumer privacy and data security, the use of third-party Web sites and online services, commercial e-mails and special concerns relating to children.

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