January 2008

By Nerino J. Petro, Jr.

However you wish to refer to them, blogs provide a singular opportunity for a firm to leverage its unique knowledge in a format that’s easily updatable and which can be targeted to specific market audiences. If a firm has a number of practice areas, it can maintain separate blogs to target each of these areas and not be faced with trying to write content that will appeal to every client or potential client that the firm is trying to reach.

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