May 2008

By Jennifer Black

Most people don’t seek a lawyer until they need one. If they are buying real estate, suing someone, or have been arrested, then they need a lawyer fast. And when these prospects need a client fast, they turn to the Internet to find one. To get your share of these motivated prospects and turn them into clients, you will need to develop a comprehensive Search-Engine Marketing (“SEM”) strategy. An effective SEM campaign — combined with local search engines — can reach new clients you’re seeking and help you further develop new content for your site that keeps them coming back.

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