May 2012 | Vol. 26 No. 1

Volume 26 - Number 1 | May 2012

Case Study: Foley Hoag’s Social Media Marketing Distinguishes a Hot Practice
By Larry Bodine
How this 250-lawyer firm boldly raised its profile.

The Business of Branding: Is New Media Still 'New'?
By Jeremy Hoders
Responsive web design, startup incubators and mobile payments are three progressive products and services that aren’t necessarily "new" media, but can be considered new enhancements that aid growth, advancement and understanding.

DIY Mentoring
By Diane Costigan
Similar to financial investments you will want a well-diversified portfolio of mentors who can contribute to your career in different ways depending on your goals.

Marketing Tech: Does Your LinkedIn Profile Play by the Rules?
By Nancy Roberts Linder
Rules governing lawyers with respect to client relationships, specifically advertising and solicitation, vary from state-to-state. The use of social media is governed by these rules as well. Are you compliant?

Digital Copiers Don't Forget
By L. Elise Dieterich
When it comes to data security, one area that many companies have missed is the sensitive data that likely resides in the hard drive memories of printers, copiers, and fax machines.

Professional Development: Interacting with Prospects and Clients
By Sheryl A. Odentz
Pay attention to your prospects’ and clients’ communications and behavioral clues. They will help you to better connect with them. Here's how to do it.