Volume 25 - Number 10 | February 2012
| February Issue in PDF Format … |
| How Small Firms Can Win the Marketing Marathon By Ed Poll At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them. |
| The Fannie Mae Law Firm? By Silvia Hodges Law firm failure starts when firms attribute their success to their own superior qualities and become dogmatic about their specific practices, failing to question their relevance when conditions change. |
| Media & Communications Corner: It’s Not Social Media, It’s a Referral Generator By John Hellerman In deciding whether to reap the benefits of today’s social-media platforms, the question for lawyers is not, "Would you like to get involved with social media?" The question is, "Would you like to get more referrals?" |
| A Call to Action By Beth Cuzzone Enter to become a Value Champion! |
| Career Journal: Emerging Success for Marketing Technologists By Bill Crooks The technology segments of marketing departments have become an increasingly significant area of investment across industry lines. Within legal marketing, the focus of many firms this year will be on upgrading their capabilities in this rapidly-changing area. |
| Laterals: Dangers and Opportunities By Allan Colman An astounding 48% of new partners have changed firms before becoming partner, according to a 2011 ALM Intelligence survey. What does this have to do with "lateraling"? |
