Volume 23 - Number 3 | July 2009
| July Issue in PDF Format … |
| For Women in Law, ‘Business Development Is Key’ By Karen Sloan A recent survey of women in law firms found that — unsurprisingly — women are concentrated at the lower levels of law firms. That wasn’t news to Elizabeth Anne "Betiayn" Tursi, who three years ago helped to found the Women In Law Empowerment Forum (WILEF), a lecture series that focuses on helping women become firm leaders. |
| Career Journal: Reinventing the Interview By Michael DeCosta Despite their interviewing success historically, candidates for legal marketing positions are more likely to be facing a higher level of scrutiny on multiple fronts that could easily trip up an otherwise strong interviewer’s performance. |
| Media & Communications Corner: Don't Send That Release Release (over the Wire) By Nicholas Gaffney Law firms and other businesses devote a huge amount time, effort and money to creating and promoting "news" via press releases. But are they worth the time and money? |
| Client Speak: Is the Burden of AFA Here to Stay? By Donald E. Aronson The recent dramatic downturn has created something relatively unknown to law firms: the "insistent buyers’ market" (or "ibm"), wherein all the pent-up frustrations of the past have suddenly found a voice and now have to be confronted and no longer ignored. |
| Practice Building Skills: Marketing Kryptonite That Will Overcome Attorney Objections By Larry Bodine According to the author: Yes, you can win an argument with an attorney and get your marketing initiative approved, if you present the right data to get your point across. |
| ABA Social Network Fails to Connect By Robert J. Ambrogi The American Bar Association has jumped on the social networking bandwagon with a site of its own, LegallyMinded. Here is the author's review of the site. |
| Best Practices in Client Relationship Skills By Sharon Meit Abrahams There are key activities that lawyers can engage in to promote the health of existing client interactions. All of these activities can be categorized into one of three stages: 1) establishing the relationship; 2) building the relationship; and 3) proliferating the relationship. |
