Volume 24 - Number 5 | September 2010
| September Issue in PDF Format … |
| Career Journal: Possession Is Not Nine-Tenths of the Law By Michael DeCosta Even if law firms have made no changes to their existing structure, partners have done little lately to bolster the cause of their marketing organizations. |
| ERM 2.0 — What’s Next for Legal Marketers By Wilbur Swan Enterprise Relationship Management (ERM) is what firms today use to track and manage their relationships to determine which connections firm-wide can be valuable in growing their business. But ERM, like most marketing technologies, has evolved. |
| Client Speak: Client Feedback — The 12 Essential Steps By Donald Aronson This article — in two parts — will deal with the Client Feedback process, specifically the 12 essential steps involved. This first part lists the 12 steps and then describes steps 1 through 4a (pre-interview planning). |
| Prognostication Is a Mug's Game By Bruce W. Marcus What are reasonable assumptions about the future of the legal profession in this dynamic society? Here, we can surmise — if not predict — a future by extrapolating two things from the past. |
