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Marketing the Law Firm

December 2004

A Haven For Straight Talk

New Year's Resolution: Kicking the Ad-diction

Save Big Bucks, Win Major Brownie Points With Management and Rescue Your Sanity Next Year

By Andy Havens

I have a confession to make: I am occasionally wrong. There. I've said it, and I can move on. I've heard that admitting you have a problem is the first step towards a cure, and so I'm well on the road to recovery. Now it's time for our industry to admit it has a problem and take a similar step towards wellness — Advertising.

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