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Marketing the Law Firm

April 2007

Sales and Service Strategies: Law Firm Culture and the Effect upon Women Rainmakers

By Catherine Alman MacDonagh and Marcie Borgal Shunk

Law firm culture is the primary obstacle to business development, according to LSSO’s Women Lawyers Survey: Sales and Business Development Issues. Out of the 418 participants who responded, more than 40% of female lawyers suggest that various organizational and institutional barriers inhibit their ability to be successful at sales.

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