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Marketing the Law Firm

January 2008

Client Speak: The Red Zone Is Wide Open

In a Troubled Economy, New Business Opportunities Still Abound

By Allan Colman

Down economy. Incipient recession. Sub-prime credit crunch. Those are excuses that smart marketers don’t use. They’re catch-phrases that aggressive business developers never rely on. They’re facts of life that do not impinge on the agendas of street-smart lawyers.

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