March 2010
Client Speak: Cross-Selling — Optional or Obligatory?Including a Quick and Dirty Cross-Selling Assessment Tool
By Donald E. Aronson
Cross-selling in today’s environment? You must be kidding. I have enough trouble holding on to what I have. If that’s your reaction, it’s understandable. After all, businesses are cutting back on expenses; and, as you well know, in-house legal departments are not immune.
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