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Marketing the Law Firm

March 2010

Beware the 'Unworthy Client'

By Richard M. Zielinski

Times are hard all over and law firms are all under pressure to boost revenue. You may be tempted to lower your standards for client intake in difficult times. Resist the temptation. About a third of all claims against law firms — and a much greater percentage of the very largest claims — result from taking on "unworthy clients."

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