Law Journal Newsletters

An ALM Website

MARKETING the LAW FIRM

February 2012

The Fannie Mae Law Firm?

By Silvia Hodges

Law firm failure starts when firms attribute their success to their own superior qualities and become dogmatic about their specific practices, failing to question their relevance when conditions change.

Log In

Subscribers: Log in below to read the full story

Already subscribe but haven't registered for all the benefits of the website?

Subscribe

Click below to subscribe to
MARKETING the LAW FIRM

Subscribe

Pay-Per-View

You can purchase this article for $20.00
Click below

Purchase Article

ARTICLES FROM RELATED NEWSLETTERS

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Law Firm 3.0: Compensation, Billable Hour Limiting Firms' Success

This is the second installment of a series examining the shift in law firm business models and the issues law firms must address to remain competitive in a new age of providing legal services. The third installment will appear later this year.

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Building a Vendor Management Program

In-house counsel are facing a dramatic increase in discovery costs, the associated expenses related to compliance and a growing emphasis on initiatives such as diversity programs within an increasingly challenging economic landscape.

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Uncovering the Inner 'Intrapreneur' in Law Firms

One of the most pervasive impacts on law firms is the need for sustained continuous change. Change is never easy. Continuous change is harder and particularly so in conservative profession like law. Here enters the business case for law firm intrapreneur programs!