Law Journal Newsletters

An ALM Website

MARKETING the LAW FIRM

January 2013

Firm Marketing Initiatives: Trends We See for 2013

By Bruce Alltop and Craig Brown

When lawyers no longer feel they are at a place that can support and reward the ambitions they have for their practice, they head for the door.

Log In

Subscribers: Log in below to read the full story

Already subscribe but haven't registered for all the benefits of the website?

Subscribe

Click below to subscribe to
MARKETING the LAW FIRM

Subscribe

Pay-Per-View

You can purchase this article for $20.00
Click below

Purchase Article

ARTICLES FROM RELATED NEWSLETTERS

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Are Today's Partners The NFL Players Of the 1960s?

Despite the shakeups in the legal industry, the exiting of partners, and increased competitiveness, can we say that law firm partners are using all the tools that might make them fully developed? Or will we look back at most firms of today and conclude that the star players were like the NFL players of yesteryear?

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Getting to Zero

The question of how to manage paper records — both onsite and off — is probably the greatest hurdle faced by many of law firms. For most areas of back-office operations not running optimally, firms can outsource or hire a new manager and typically solve the problem. This is not the case for paper records.

LAW FIRM PARTNERSHIP & BENEFITS REPORT

Pricing It Right: Restructuring Billing

As pressure on pricing continues, Big Law firms are buying (or building) analytics technology and hiring pricing specialists — people who use market data, internal firm data and economics/pricing experience to ensure that firms are smart about bidding on work.