Law Journal Newsletters

An ALM Website

LAW FIRM PARTNERSHIP & BENEFITS REPORT

November 1, 2010

Social Media Marketing

Worth the Risk?

By Jessica Brown and Scott Campbell

There are good reasons to believe that social media represents the next frontier in effective legal marketing, and many competitors have already hit the ground running. What do you need to know?

Log In

Subscribers: Log in below to read the full story

Already subscribe but haven't registered for all the benefits of the website?

Subscribe

Click below to subscribe to
LAW FIRM PARTNERSHIP & BENEFITS REPORT

Subscribe

Pay-Per-View

You can purchase this article for $20.00
Click below

Purchase Article

ARTICLES FROM RELATED NEWSLETTERS

MARKETING the LAW FIRM

Establishing a Web Presence After a Merger

When the law firms of Edwards Angell Palmer & Dodge LLP and Wildman Harrold Allen & Dixon LLP merged in 2011, marketing efforts, specifically the online and digital Web presence, were quickly devoted to achieving a cohesive "one voice, one brand, one solution" approach.

MARKETING the LAW FIRM

Leadership: Law Firm Marketing and Sales Leadership

Helping a firm's marketing and sales team to perform at its peak is part of the role of an effective firm leader. There are two key areas where firm leadership may play an important role.

MARKETING the LAW FIRM

Marketing Tech: The Content Marketing Craze

Well, it's official. The term "Content Marketing" has now entered the double-edged world of a "household name." Strive for it? Sure, for a brand. But, when a concept, an idea, or a tactic reaches that level, it creates an inverse correlation between the amount the term is used, and the degree to which people understand it.