Law Journal Newsletters

An ALM Website

LAW FIRM PARTNERSHIP & BENEFITS REPORT

November 1, 2010

Social Media Marketing

Worth the Risk?

By Jessica Brown and Scott Campbell

There are good reasons to believe that social media represents the next frontier in effective legal marketing, and many competitors have already hit the ground running. What do you need to know?

Log In

Subscribers: Log in below to read the full story

Already subscribe but haven't registered for all the benefits of the website?

Subscribe

Click below to subscribe to
LAW FIRM PARTNERSHIP & BENEFITS REPORT

Subscribe

Pay-Per-View

You can purchase this article for $20.00
Click below

Purchase Article

ARTICLES FROM RELATED NEWSLETTERS

THE CORPORATE COUNSELOR

Legal Analytics and Corporate Law Today

In this Q&A, panelists discuss the impact of Legal Analytics on the legal profession and how it can be used to gain an edge in the highly competitive business and practice of law.

MARKETING the LAW FIRM

Law Firm CMOs

Much of the staff alignment in an organizational chart is predicated on the particular styles, strengths, and weaknesses of its leadership, not on some universally accepted top-down box managerial arrangement. Despite this, the author feels increasingly compelled to endorse alignment of the CMO/CBDO with the COO, not the Managing Partner.

MARKETING the LAW FIRM

Marketing Tech: Maximize Your Content Marketing Efforts

Keeping up with the demands of a law firm content marketing strategy is almost as challenging as running a marathon. Many law firms find they are highly motivated at the start, but run out of steam after a few months.