• Marketing The Law Firm

    10 Common Misconceptions Lawyers Have About Media Relations

    Randy Labuzinski

    Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.

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  • Marketing The Law Firm

    When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results

    Marla Grant and Yuliya LaRoe

    Why EQ Leads to Even Better Business Results

    It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that’s what emotional intelligence (EQ) is about and why it’s so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?

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  • Marketing The Law Firm

    The 5-Step Path to Meeting Your Firm's Marketing Goals

    Jennifer S. Bankston

    Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm’s strategy.

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  • Marketing The Law Firm

    Maximize the Impact of Firm Sponsorships with Social Media

    Spencer X Smith

    Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here’s how to ensure both you and the charities, nonprofits, etc. you’re supporting gain the maximum amount of exposure and awareness for their causes.

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  • Marketing The Law Firm

    15 Free Things to Do for Clients That Will Make Them Love You More

    Stacy West Clark

    There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.

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  • Accounting And Financial Planning For Law Firms

    Litigation Support, E-discovery and the Recovery of Costs

    Nathan Curtis

    The Data Explosion vs. Recovery Model Stagnation

    Firms are struggling with a legacy practice of writing off litigation support/e-discovery and related costs but have been challenged to identify and implement recovery models or managed services models that are both acceptable to the firm and to their clients. On top of all of this, many firms simply fail to dispose of the data at the matter closing and costs continue to accumulate year over year. Mattern has launched the first ever e-Discovery and Litigation Support Cost Recovery Survey to gather that needed data to help drive firms’ better business decisions.

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  • Accounting And Financial Planning For Law Firms

    Leadership for the Strong

    Silvia Coulter

    There are a few things about being an effective leader that books and professors don’t seem to directly address. Here are some tips to help partners who lead operational teams, offices, practices, departments, or the firm itself, to implement for leadership impact.

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  • Accounting And Financial Planning For Law Firms

    When Being a Star Rainmaker Is Not Enough

    Marla Grant and Yuliya LaRoe

    Why EQ Leads to Even Better Business Results

    It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that’s what emotional intelligence (EQ) is about and why it’s so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?

    Read More ›

  • Accounting And Financial Planning For Law Firms

    Caste System Persists Among Attorneys and Business Professionals

    Dylan Jackson

    While the last decade has brought a revolution of global law firms employing thousands of attorneys and an army of professional staff — pricing executives, marketers and legal operation specialists, among many others — many professional law firm staff tell stories of a two-tiered system that minimizes their role and contributions. Observers said the caste system is a long-standing cultural mindset that stems from an age when firms were smaller and more informal, without hundreds of employees.

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  • Accounting And Financial Planning For Law Firms

    The Data-Driven Law Firm: The Next Frontier

    Marcie Borgal Shunk

    The next generation of elite law firms may have little in common with today’s leading global providers of legal services. Whereas historically top-performing law firms combine stellar talent with marquee clients, brand reputation and client-focused excellence to rise to the top, future leading law firms are equally likely to rise to power using a distinctly different recipe: namely, a mixture of market savvy, strategic agility and operational effectiveness powered by data.

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