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Technology in Marketing: YouTube for Lawyers 101Marketing the Law FirmThere is no question that online video has become one of the hottest mediums on the Web. Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers.
e-Commerce Meets American Idole-Commerce Law & StrategyWith review sites, blogs and commentary appearing everywhere online — and who knows if anyone other than these sites’ creators read them — let’s examine the legal implications of online commentary, everything from writing a review of a book you love on Amazon.com, to registering a domain name and creating a Web site.
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Headlines
Blogs Are Afforded Unequal ProtectionThe U.S. Supreme Court created a bit of a problem when it ruled that commercial speech is entitled to limited First Amendment protection, but failed to clearly identify what commercial speech is. So, it often comes down to this: If a business elects to engage in a debate on important social issues, its principals — and counsel — have no way of knowing the level of constitutional protection that speech will receive. This issue is becoming especially important to owners of blogs.
Boring Couple Sues Google over Street ViewAaron and Christine Boring say they enjoyed the, well, quiet life in the countryside outside Pittsburgh — until Google showed up in the driveway. The couple is suing the Mountain View, CA, search giant for invading its privacy by snapping a photo of the Boring house for Google Street View, a map feature that allows users to see pictures of streets. It caused the Borings “mental suffering and diminished value of their property,” according to the complaint filed in Pennsylvania state court. They’re seeking at least $25,000 in damages.
‘Distribution’ in Peer-to-Peer File-Sharing LawsuitsThe efforts of the entertainment industry to stem the infringement of sound recordings and motion pictures on the Internet have been widely reported. More than 20,000 infringement actions have been commenced against individuals, mostly in connection with their use of peer-to-peer (“P2P”) services to share recordings with other P2P users. The legal basis for these actions is often misunderstood, however, by commentators — and sometimes even by the courts. This article discusses several recent P2P cases that deal directly with a central element of most P2P cases, namely the allegation that users violate the plaintiffs’ distribution rights under 17 U.S.C. §106 whenever they place a digital recording or video in a “share” folder that other P2P users can access.
Where the Law Stands On Virtual PropertyThe filing of a complaint by a Pennsylvania lawyer against the operators of an online virtual world, and last year’s decision by a Pennsylvania federal district court in that case, Bragg v. Linden Research Inc., has generated a great deal of interest in the media and among lawyers, as well as in the virtual world community. The attention has gone well beyond that which the decision would have garnered if it had not involved a virtual world and virtual property, given that it simply found an arbitration clause in a terms-of-service agreement to be unconscionable and therefore unenforceable. It is clear, however, that the case reflects the growth of real-life litigation over virtual-world property. Undoubtedly, as participation in virtual worlds increases, real-life lawsuits will be growing in number, too.
NJ Finds Right to Privacy in Users’ ISP RecordsPeople surfing the Internet on their own computers have a reasonable expectation of privacy, and a grand jury subpoena is needed for law enforcement to obtain identifying information, the New Jersey Supreme Court ruled late last month in a case of first impression.
Online Exclusive:
Comcast and Pando Networks to Create Peer-to-Peer Bill of RightsComcast Corporation and Pando Networks, Inc. announced late last month that they will lead an industry-wide effort to create a peer-to-peer Bill of Rights and Responsibilities (“BRR”) for P2P users and Internet Service Providers. The two companies plan to collaborate and engage with industry experts, other ISPs and P2P companies, content providers and others to set a framework for the BRR that can serve as best practices. The purpose would be to clarify what choices and controls consumers should have when using P2P applications as well as what processes and practices ISPs should use to manage P2P applications running on their networks.
May 2008 Issue in PDF Format
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