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Articles from Related Newsletters
Technology in Marketing: YouTube for Lawyers 101Marketing the Law FirmThere is no question that online video has become one of the hottest mediums on the Web. Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers.
German Federal Constitutional Court Rules on ‘Online Search’ of Computerse-Commerce Law & StrategyRecently, the highest German Court, the Federal Constitutional Court confirmed a new human right regarding a person’s “confidentiality of data and integrity of IT systems.” The judgment is a landmark decision that will have impact on further legislative activity as well as IT jurisdiction in various areas.
Boring Couple Sues Google over Street ViewInternet Law & StrategyAaron and Christine Boring say they enjoyed the, well, quiet life in the countryside outside Pittsburgh — until Google showed up in the driveway. The couple is suing the Mountain View, CA, search giant for invading its privacy by snapping a photo of the Boring house for Google Street View.
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Headlines
Evaluating e-Discovery Solutions to Reduce Cost and Risk, and Comply with the FRCPMore than 40 sanctions cases — resulting in millions of dollars in fines — have been decided in one year since revisions to the Federal Rules of Civil Procedure (“FRCP”) took effect. In contrast, only two have been recorded under the Sarbanes-Oxley Act since it was put into place in 2002. The 2006 changes to the FRCP specifically require that companies ensure all potentially relevant electronically stored information (“ESI”) associated with litigation is preserved and protected, with a subset ultimately produced when required. While on the surface this may sound simple, those in the trenches on both sides — legal and IT — have war stories to tell of hard lessons learned. Organizations that do not take a comprehensive approach to managing ESI for discovery may fall prey to fines, sanctions and worse.
iPhone ‘Gotchas’ And How Apple Addresses ThemThe iPhone is ranked among the most popular gadgets to hit the market in 2007. According to Forrester Research, with more professionals using the iPhone, demand on internal IT departments to support the device has increased as well. However, there are some limitations with the iPhone that prevent it from being readily integrated as an enterprise-class device within an organization. Although the iPhone is popular with consumers, that does not necessarily mean it will integrate well into a company’s complex technology infrastructure. Below is a list of “gotchas” to be aware of when using the iPhone and considering the possibility of enterprise-wide integration.
Search Engine Optimization for Law Firm Web Sites“Search engine optimization” and “marketing” are the hottest buzzwords in the digital agency space in 2008. Why is this? Marketing and IT professionals have been able to track Web site visitors and understand online customers for long enough to confirm that traffic is mainly driven from the major search engines using a combination of keywords and phrases.
Local Search Marketing Strategies For Driving Clients To Your Web SiteMost people don’t seek a lawyer until they need one. If they are buying real estate, suing someone, or have been arrested, then they need a lawyer fast. And when these prospects need a client fast, they turn to the Internet to find one. To get your share of these motivated prospects and turn them into clients, you will need to develop a comprehensive Search-Engine Marketing (“SEM”) strategy. An effective SEM campaign — combined with local search engines — can reach new clients you’re seeking and help you further develop new content for your site that keeps them coming back.
Product Review:
QuickBooks 2008 For Your Law FirmIn the practice of law — which we normally don’t think of as a business — it’s really no different. We have motions to present, clients to call, and a number of other things to do without having to worry about bookkeeping or our clients checks and trust accounts. With the 2008 versions of QuickBooks, Intuit is again serving the profession with small business financial software that includes a number of new and enhanced features, all with a focus on making the most critical jobs for our law office — and our accountants — quicker, easier and more helpful.
May 2008 Issue in PDF Format
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