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Articles from Related Newsletters
BE NICE TO THE MEDIA
Or Else You’ll Turn Into A Pumpkin -- Or SomethingLegal PR, marketing and other insights from Bruce MarcusYour mother raised you to be nice to everyone, and you’ve always been taught to be nice to journalists. Answer their questions. Tell them everything. Stop what you’re doing and cooperate. Be polite. That’s the conventional wisdom. You’ve even heard that in these pages. But are there ever times to tell the media to bug off, and leave you alone? Maybe.
Attributes of Successful Managing PartnersLaw Firm Partnership & Benefits ReportHardly a week passes without receiving information about a new publication or seminar about law office management. However, information is not readily available about what specifically managing partners and members of management committees should do to coalesce their partners, associates and staff into a well-managed and informed organization.
Law Firms’ Access to Client ReviewsThe Corporate CounselorOutside counsel can now see what their in-house clients think of their job performance, according to the Association of Corporate Counsel’s new law firm rating system.
Six Strategies for Transitioning a Firm’s Client Base from Senior to Other PartnersAccounting and Financial Planning for Law FirmsSuccessful transitioning of client work from senior to other partners involves numerous components that have to be planned and implemented in an effective and timely manner.
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Headlines
Client Speak: Cross-Selling — Optional or Obligatory?Cross-selling in today’s environment? You must be kidding. I have enough trouble holding on to what I have. If that’s your reaction, it’s understandable. After all, businesses are cutting back on expenses; and, as you well know, in-house legal departments are not immune. These departments are feeling the pinch in terms of reductions in salary increases, greater control over headcount, and retention of more work in-house rather than awarding it to outside counsel.
Career Journal: Marketing’s Greater Impact During the Great RecessionIn 2009, the investments that so many had encouraged their respective firms to make actually started to pay some dividends.
Media & Communcations Corner: Alleviating Client Fatigue Caused by Legal DirectoriesThe process of positioning lawyers and law firms for potential rankings — all in an effort to boost their stature in a keenly competitive legal market, of course — may impair the relationships with the very clients they hope to impress.
Beware the 'Unworthy Client'Times are hard all over and law firms are all under pressure to boost revenue. You may be tempted to lower your standards for client intake in difficult times. Resist the temptation. About a third of all claims against law firms — and a much greater percentage of the very largest claims — result from taking on "unworthy clients."
March Issue in PDF Format
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