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Marketing the Law Firm
LJN Web Audio Conference Division
Articles from Related Newsletters
Best Practices in Client Relationship Skills
Law Firm Partnership & Benefits Report
There are key activities that lawyers can engage in to promote the health of existing client interactions. All of these activities can be categorized into one of three stages: 1) establishing the relationship; 2) building the relationship; and 3) proliferating the relationship.

Cash Management: Know What You Need, Get It, and Put It to Work
Accounting and Financial Planning for Law Firms
The cash-flow statement is the single most important tool for the success of any business. Most lawyers, and even many large law firms, begin to realize that they are in trouble only after the money ceases to come in the door. However, cash flow cessation is usually the last symptom of a downward spiral that started long before.

Law Firm Layoffs Trigger Need for Preventive Steps
Employment Law Strategist
Over the past several months, law firms have discharged both lawyers and staff in unprecedented numbers. Although it may be too early to assess whether these layoffs will result in significant legal fallout, law firms may make particularly attractive targets for lawsuits.

Rocket Matter: Case Management for the Small Firm
LJN's Legal Tech Newsletter
What attorneys are missing is a brand new class of case management programs which, while they seek to replace older programs, also seek to solve many of the concerns law firms face when dealing with digital client data: security, mobile access and backup. As one of the newcomers to this market, Rocket Matter has embraced the new Software as a Service ("SaaS") model of delivering software from the Internet Cloud.

Top Stories
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Headlines
For Women in Law, ‘Business Development Is Key’
A recent survey of women in law firms found that — unsurprisingly — women are concentrated at the lower levels of law firms. That wasn’t news to Elizabeth Anne "Betiayn" Tursi, who three years ago helped to found the Women In Law Empowerment Forum (WILEF), a lecture series that focuses on helping women become firm leaders.

Career Journal: Reinventing the Interview
Despite their interviewing success historically, candidates for legal marketing positions are more likely to be facing a higher level of scrutiny on multiple fronts that could easily trip up an otherwise strong interviewer’s performance.

Media & Communications Corner: Don't Send That Release Release (over the Wire)
Law firms and other businesses devote a huge amount time, effort and money to creating and promoting "news" via press releases. But are they worth the time and money?

Client Speak: Is the Burden of AFA Here to Stay?
The recent dramatic downturn has created something relatively unknown to law firms: the "insistent buyers’ market" (or "ibm"), wherein all the pent-up frustrations of the past have suddenly found a voice and now have to be confronted and no longer ignored.

Practice Building Skills: Marketing Kryptonite That Will Overcome Attorney Objections
According to the author: Yes, you can win an argument with an attorney and get your marketing initiative approved, if you present the right data to get your point across.

ABA Social Network Fails to Connect
The American Bar Association has jumped on the social networking bandwagon with a site of its own, LegallyMinded. Here is the author's review of the site.

Best Practices in Client Relationship Skills
There are key activities that lawyers can engage in to promote the health of existing client interactions. All of these activities can be categorized into one of three stages: 1) establishing the relationship; 2) building the relationship; and 3) proliferating the relationship.

July Issue in PDF Format