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Marketing the Law Firm
LJN Web Audio Conference Division
Articles from Related Newsletters
Getting Users to Adopt New Productivity Tools
LJN's Legal Tech Newsletter
Getting people to adopt productivity-enhancing technology tools requires a thoughtful, meticulous approach. It’s not just a matter of installing a tool on everyone’s desktop and then hoping for the best.

The Brave New World of e-Workplace Privacy Policies
Internet Law & Strategy
Embodying some of the aspects of Big Brother is not a new role for an employer. In the past 15 years, however, workplaces have become increasingly digitized as electronic information has come to dominate all aspects of modern life. Part One of this article examines the potential liability for employers involved with social media and e-mail use.

Training for Lawyer Management
Law Firm Partnership & Benefits Report
What specifically managing partners and members of management committees should do to coalesce their partners, associates and staff into a well-managed and informed organization, with all of the professional and administrative personnel working together to achieve the firm's immediate and long-term objectives.

Conducting an Effective and Preventative Compensation Review
Accounting and Financial Planning for Law Firms
With the passage of the Lilly Ledbetter Fair Pay Act, the EEOC’s and OFCCP’s increased focus on compensation discrimination, and the government’s increased budget for these agencies, compensation decisions are destined to come under increased scrutiny from employees, their attorneys and the government.

Top Stories
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Headlines
ERM 2.0 — What’s Next for Legal Marketers
Enterprise Relationship Management (ERM) is what firms today use to track and manage their relationships to determine which connections firm-wide can be valuable in growing their business. But ERM, like most marketing technologies, has evolved.

Career Journal: Possession Is Not Nine-Tenths of the Law
Even if law firms have made no changes to their existing structure, partners have done little lately to bolster the cause of their marketing organizations.

Client Speak: Client Feedback — The 12 Essential Steps
This article — in two parts — will deal with the Client Feedback process, specifically the 12 essential steps involved. This first part lists the 12 steps and then describes steps 1 through 4a (pre-interview planning).

Prognostication Is a Mug's Game
What are reasonable assumptions about the future of the legal profession in this dynamic society? Here, we can surmise — if not predict — a future by extrapolating two things from the past.

September Issue in PDF Format