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Law Firm Management

Social Media Scene: Free LinkedIn Publicity for Your Firm

There's a little-known way for leveraging LinkedIn to inform your entire network of what your are doing, and, as a result, garner free publicity for your firm. Here's how to gain free publicity.

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Most firm attorneys have a LinkedIn account, and most know it’s a productive tool for growing their network and practice. They may not, however, know how to invest their time best on LinkedIn activities. There’s a little-known way for leveraging LinkedIn to inform their entire network of what they are doing, and, as a result, garner free publicity for your firm. The secret? Writing LinkedIn posts. Could what you are sharing be considered news or are you attempting to educate your readers? Free publicity may be yours if you concentrate on the latter.

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