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Commercial Law Regulation

Five Steps to a Successful Social Media Strategy

Have you heard? 70% of the U.S. Internet population are using social media and more than 50% of them are over the age of 35 (that's right ' it's not just millennials). But did you know that in-house counsel are active social media participants? In fact, their usage is growing and today nearly two-thirds of general counsel are engaging at least weekly in social media for professional reasons.

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Have you heard? Social media is mainstream ‘ 70% of the U.S. Internet population are using social media and more than 50% of them are over the age of 35 (that’s right ‘ it’s not just millennials) (see, “U.S. Social Network Usage StatPack“). But did you know that in-house counsel are active social media participants? In fact, their usage is growing and today nearly two-thirds of general counsel (GCs) are engaging at least weekly in social media for professional reasons, according to a survey from Greentaget. See, “2015 State of Digital & Content Marketing Strategy.”‘

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