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Law Firm Management

Sullivan & Worcester's Advancement Think Tank

This article explores a firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan & Worcester's Advancement Think Tank), were charged with developing the content. Here is their story.

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This article explores our firm’s content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan & Worcester’s Advancement Think Tank), were charged with developing the content. Here is our story.

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