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The widespread use of social media, and the corresponding ability to create, share, and misappropriate content ‘ all in an instant ‘ has radically increased the number of unwitting copyright owners and infringers. Those who publish their musings, photographs, videos and other material via Twitter, Facebook, Instagram or YouTube, for example, do not necessarily know that their content may be protected by copyright law. By the same token, those who use others’ content typically give little thought to whether their actions constitute copyright infringement, or are shielded from liability.