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Culture of Collaboration

Optimal Insights Through Inter-Departmental Initiatives

As dizzying amounts of resources and the need for the timeliest insights grow, the conduit and collaboration between business development and an organization’s information management department, especially, becomes more critical than ever.

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In my last column in July, we looked at the critical importance of finding actionable insights within firms. How you as a legal marketer get to these insights can be challenging, tasked with gleaning timely business intelligence and spotting trends in an ocean of sources teeming with content.

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