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In a recent episode of “Black Mirror,” now streaming on Netflix, a woman needs a higher rating on her profile to get a better apartment. In every daily interaction, people rate her and she rates them back with her cell phone. She has a 4.2 rating, but needs a coveted 4.5 rating from premium users. A bright smile in an elevator wins her points on her online profile. However, an outburst of anger leads to a low rating and she’s kicked out of a wedding and jailed.
By Bill Josten
“You have to spend money to make money.” Or, so holds the well-worn cliché. For those firms struggling to find meaningful growth in today’s market, where do they find the funds they need to spend in order to spur growth?
By Sharon Abrahams
Finally, it has happened. You have reached the stage in your career that others want to hear from you and learn what you know in your area of expertise. You have been invited to speak at a conference. What now?
By Stacy Rowe
While we can’t always create the need; we can work to identfy a need. Clients buy because they have a need or want, and successful salespeople do their homework to uncover this intelligence.
By Janet Falk
If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.