Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
While most legal marketing professionals are convinced that content marketing is an essential element of a comprehensive business development plan, they often have difficulty motivating attorneys to fully participate. In my article titled “Thought Leadership Initiative,” published in the February 2016 issue of Marketing the Law Firm, I outlined steps that can be taken to begin or revitalize a law firm’s content marketing program.
Continue reading by getting
started with a subscription.
By Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
Need to Do More with Less? Focus on CRM Success
By Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
How Current and Future Leaders in Legal are Adapting Their Communication Styles
By Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
Using the Three Pillars of Marketing Effectively In Today’s Digital Marketplace
By Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.