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Using Gamification to Drive Business Development Performance

How to use gamification for business development.


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It’s time for “that” meeting again. Yes, the one where the Managing Partner, Executive Committee, and other top leaders complain about weak rainmaking efforts from a big chunk of the firm. You’ve provided training, offered significant marketing support services, invested in technology, and have even adjusted compensation, so why hasn’t the needle moved? What are we missing?

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