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Law Firm Marketing and Business Development

Media & Communication: Getting Busy Lawyers to Market

When lawyers are "too busy with work" to spend their time marketing, that is usually when they are most worthwhile to market. When lawyers are without work and banging down your door for help, that is when they are the least marketable and most challenging.

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Years ago, in the late 90s, after I had had about five years under my belt as a “communications consultant,” I finally achieved both the opportunity to manage my own clients and the staff necessary to achieve their goals. Luckily enough, my very first, “on my own” client happened to be the litigation powerhouse of Bartlit Beck Herman Palenchar & Scott (commonly known as Bartlit Beck).

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