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FTC's Letter to Paid 'Influencers'

In the digital age, the Federal Trade Commission (FTC) has been keeping tabs on the growing trend of brands hiring so-called "influencers" — athletes, celebrities and others with large followings — to promote their products on social media. In April, the FTC turned its attention downstream to the "influencers" themselves, sending 90 letters to influencers and marketers informing them of their responsibility to "clearly and conspicuously" disclose the business relationships behind social media posts.

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In the digital age, the Federal Trade Commission (FTC) has been keeping tabs on the growing trend of brands hiring so-called “influencers” — athletes, celebrities and others with large followings — to promote their products on social media.

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