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Law Firm Marketing and Business Development

Law Firm CI: More Data, Less Action?

How to Close the ‘Knowing-Doing Gap’

While many lawyers have well-honed analytical capabilities, these capabilities are most frequently used to interpret law — e.g., how a particular fact fits into the context of a precedent, statute or contract term — rather than to drive a business forward. Here are five tips to help solve the problem.

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A BigLaw Director of Business Development recently lamented to me, “we want to do more with our data and CI function, but I’m just not sure the firm is ready.” Despite her firm’s best efforts to give the lawyers access to information, little was changing. Actions continued to stall, decisions weren’t being made and, most importantly, the firm wasn’t generating better outcomes as a result of the insights and analytics.

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