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Law Firm Marketing and Business Development

Marketing Tech: The Evolution of the Legal Profession and Artificial Intelligence

Getting down to business with AI means answering some basic questions and offering some suggestions about the pros and cons of incorporating AI into our businesses, and the impact it will have on our work lives and the future of our legal professions.

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For some of us, artificial intelligence (AI) raises our curiosity; for others, a tinge of fear; and for still others, the sense of excitement and freedom offered by the promise of innovation. However, for many of us, our mind still travels back to 2001 and a Hollywood movie in which a highly advanced robotic boy longs to become “real.” Sixteen years later, AI in the workplace has become a very real adjustment that deserves some very real consideration and conversation.

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