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Law Firm Marketing and Business Development

Gain Without Pain: How to Maximize Marketing Vendor Relationships

If you are currently working with marketing vendors or are in the process of retaining one in the areas of branding/advertising, public relations, business development, social media, blogs, website/graphic design, SEO, events or any number of other functions, it is critical you understand how to maximize this invaluable resource.

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Challenging. Frustrating. Aggravating. These are just some of the words I have heard colleagues use to describe the experience of working with marketing vendors. While the idiom “no pain, no gain” might have a rightful place in the world of competitive athletics, its application in the business world, including law firms, should certainly be the exception rather than the rule.

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