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Law firm leaders are faced with myriad decisions every day, from the mundane to the strategic. Each is an exercise in risk management. Not too many years ago, good decisions made by smart lawyers were sufficient. Law firms were raising their fees substantially every year and attorney incomes were soaring.
By Kimberly Rice
Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
By Carlos Arcos
A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
By Larry Bodine
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
By Joe Maguire and Anne Marcotty
Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.