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Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.
Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind. Fortunately, there are many ways to improve the quality of content as well as make it a more successful tool to market the firm’s practice.
By Aly Lynch
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And it doesn’t need to be complicated.
By Spencer X. Smith
You may have read a dozen “How To” articles about cracking the algorithms — which sound very mathematical — of any social media platform, but at the end of the day, you’re communicating with people.
By Vivian Hood
One of the most significant means of support law firms can have for women lawyers is adopting women’s initiatives that provide a means for women lawyers to support one another within a firm and deliver a commitment to the advancement and understanding of unique issues that women face at their firms.
By Elizabeth Lampert
Why They Are Different but Must Work Together
In today’s environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.