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Disney, App Partners Hit With Suit Under Child Privacy Law

The Disney Princess Palace Pets app allows children to play with, bathe and accessorize about 10 different virtual pets. Sounds innocent enough. But according to a new lawsuit, The Walt Disney Co. and its software partners are illegally using the app — and dozens of others aimed at kids — to track the online activity of youngsters to serve them targeted ads.

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The Disney Princess Palace Pets app allows children to play with, bathe and accessorize about 10 different virtual pets. Sounds innocent enough.

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