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Law Firm Marketing and Business Development

Competitive Intelligence: What Does CI Mean in Law Firms?

Competitive intelligence in law firms can mean very different things, depending on the context, size and type of law firm (national vs. global), and so forth. Here's why it's so important.

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Over the last 6-12 months, we have been reading more in the legal press and seeing more at legal and information industry conferences about law firms hiring competitive intelligence (CI) professionals. Competitive intelligence in law firms can mean very different things, depending on the context, size and type of law firm (national vs. global), and so forth.

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